There are certain ways digital marketing can help boost your business but many don’t know.With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, digital marketing can boost your business beyond your Imagination.
For it is the process of attracting targeted audiences online that will spell the difference between a successful thriving business and a failed one.
The following 12 reasons will prove to you why the use of digital marketing is not an only investment-wise decision…
WAYS DIGITAL MARKETING CAN HELP BOOST YOUR BUSINESS
1. Digital Marketing Levels the Online Playing Field
Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the ample resources required to mount an online marketing campaign.
Digital Marketing actually levels the playing field, providing small and medium enterprises with the chance to compete against the big boys and attract their share of targeted traffic.
With digital marketing,
Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
Without a call centre, small businesses can engage effectively with multiple customers, even to customers from many parts of the world even if they don’t have physical stores or branches in these locations.
2. Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.
3. Digital Marketing Delivers Conversion
Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website.
Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste.
That is why business owners are streamlining their digital marketing campaigns towards conversion optimization making it a top priority above everything else.
4. Digital Marketing Helps Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
Google Confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business, opening their doors to better, larger and farther reaching markets both locally and abroad.
Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.
5. Digital Marketing Facilitates Interaction with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real time.
Engagement in any form is what your customers expect to receive when interacting with your brand or business.
6. Digital Marketing Caters to the Mobile Consumer
Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices.
Most Adults uses smartphones, now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion.
“Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions” –
“Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions” –eMarketers
7. Digital Marketing Builds Brand Reputation
The power of digital marketing lies in its ability for attracting targeted traffic.
The types of audiences for your content are most likely already prepared to know more about your brand, products or services and may be interested enough to purchase what you have to offer.
Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service.
Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
